Bid Writing Strategy

A clear bid strategy is the key to success for all submissions, which ensures that you closely align with your clients objectives. This is true when completing and responding to pre-qualification questionnaires bid documents, proposal documents, tenders, framework tenders, invitation to tender, request for information, request for proposal, request for quotation, initial expression of interest, preliminary invitation to tender and mini competition questionnaires.

The reason for this is that clients are looking to work with organisations that share their values and vision of what constitutes a successful outcome to the procurement process. Unless a bid strategy is considered from the start, it is virtually impossible to introduce as a last minute after thought as it sets the direction for all of the written and pricing work.

We are experts at structuring bid strategies that will maximise your chances of winning by guiding the entire bid process, ensuring that the buyer’s requirements are fully addressed, with appropriate supporting evidence. We specialise in developing and highlighting the differentiator in your tender responses which focus on your business’ value proposition.

We will work in collaboration with you to ensure we demonstrate your capabilities and suitability for the project to the best effect. We will analyse the entire bid document to determine the key issues and develop the messages that will strike a chord with the evaluator. Where your client has not defined the format of the response, we will create a structure to meet the evaluation requirements. Our bid strategy includes:

  • facilitated workshop events to identify your USPs and competitive advantage for the opportunity
  • client research to ensure that you understand their value drivers
  • skeleton responses to keep bid writers on track to produce an holistic submission
  • ‘bid / no bid’ audits
  • ‘Get set to win’ audits

Our contract has now been awarded and it is with no little thanks to you and your team that have supported us throughout the bid process. Looking forward to the next one! Project Director – Regional House Builder and Refurbishment Contractor – £30M Social Housing Contract

Where requested, we extend the role of creating a bid strategy to act as bid project managers, graphic designers and bid response writers for the wider project.

Call us on 01462 440077 or fill in the contact form now for more information on how we can help you.


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